![]() ![]() ![]() Digiday: With Snapchat and Meta’s new tools, generative AI enters the social media space.Campaign podcast: How AI can transform advertising.Ad Age: How tech innovations like AI and AR/VR will change advertising in 2023 (includes commentary in Ad Age from Ian Cahill, VMLY&R director, innovation and data).The Drum: ‘The metaverse is dead long live the metaverse’: emerging tech’s table of elements.Recently named an industry leader in Generative AI by Business Insider, Brian Yamada, VMLY&R chief innovation officer, explores emerging tech at all angles to decode how they will transform the advertising industry. Meanwhile, AR is providing new ways for brands to engage with consumers and deliver immersive, interactive experiences.īelow you will read from VMLY&R experts as they explore the latest developments and innovations transforming the space and what they mean for marketers, brands, and consumers alike. ![]() With new developments and advancements emerging every day, leaders across the industry have been weighing in to analyze its effects.ĪI-powered tools are helping users analyze vast amounts of consumer data and personalize their messaging, while generative AI is enabling the creation of new and innovative ads at scale. The next wave of technological revolution is upon us with AI, generative AI, and AR at the forefront. ![]()
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